There are two kinds of Spanish Power Pages: Translated and Custom. The first are translations of English pages from a client's existing site, the second are the Spanish version of our Landing Pages, with custom content written for them. It is my understanding (from Search Engine Marketing folks) that the custom work better than the translated. This makes sense because better ranking seems to be linked to more content and custom pages have content different (and in addition) to that already in the client's site…

As to why attorneys should buy these products, I can think of at least two good reasons: First, if their offices sit in an area where there is a considerable Hispanic population (Colorado has about 26%), I would think that it is in their best interest to have products with content built and optimized in Spanish, especially when they go after practice areas in which their targeted audiences may perform searches in their native language.

Second, if they target audiences in Spanish speaking countries. For example, Federal Criminal Defense attorneys going after drug lords in places like Colombia, Mexico, Dominican Republic, etc. In addition to targeting this kind of cases within the U.S. with their websites, Practice Centers and Landing Pages, we felt that if our clients wanted to target the "big wigs" in the drug cartels in those countries, it did not make sense to target them here, because by the time they arrived in the U.S. they were already in shackles and had no access to the internet….However, if we could get our clients to rank well, for example, in Google Colombia, it was more likely that when these drug lords got indicted by the U.S. (therefore facing a possible extradition from their countries of origin if they got arrested), they would start looking for an attorney that could represent them in those proceedings…

In Florida, FindLaw has at least two prominent attorneys, Jeff Weiner, Esq. (past President of the National Criminal Defense Lawyers Association and very well known by most criminal defense lawyers nationwide) and Frank Rubino, Esq. (you may have heard of him recently in the news because he's representing Manuel Noriega, the former Panamanian dictator in his current extradition proceedings to France) who actively pursue serious drug offenses with Spanish Power pages in the countries mentioned above.

Check out the following search results in Google Colombia:

Frank Rubino is in position 3 and 4 on Google, while Jeff Weiner is position 11 of about 2,100,000 results for the terms "drogas abogado" (drugs attorney)!!!

Also, South Florida Real Estate attorneys figured out some time ago that people buying expensive real estate in Florida were foreign investors, primarily Venezuelans getting their money out of Venezuela before things got any worse with the Chavez regime. So we built them Spanish Power Pages to get them to rank well in Google Venezuela:

Peter Yanowitch is No. 10 of about 1,670,000 results in Google Venezuela for the terms "hipotecas abogado" (mortgages attorney)!!!

Florida attorneys are taking advantage of the benefits of Spanish optimized content on the Web.  Colorado attorneys can realize the same benefits as well.

There may be many other examples of practice areas where your clients may want to target foreign countries.  Spanish is not the only arena (just the largest in Colorado) where optimizing your website in a foreign language can have a tremendous benefit for your Practice.