Google has recently unveiled the concept called "Universal Search". This is the idea that when someone does a search, besides providing a list of websites and directories as they do now, they will also want to showcase pictures and videos! You can already see this principle in action. Type in the words "I have a dream" in Google and you will get the actual video of the famous speech in the search results. This is exactly why Google paid a fortune to buy u-Tube. Eventually, Google will index the spoken word just as they do the written word. Therefore, getting video on your site now will position yourself for search engine success in the future. The other advantage of video is how it personalizes your message to the prospective client/jury and increases client conversion.